Coming soon
🎉 iPhone + Apple Watch

Good dog.
Great numbers.

Keep treats in check, walks on track, and teach one small thing at a time. Two taps to log. Three minutes to train.

No account needed · Works offline · One dog free, the whole pack with Premium

Bup home screen: Marlow, 525 kcal left today, 35 minutes walked, and buttons to log a treat or a meal
+5 kcal 🍖
35 min 🚶
525 left today

Calories, walks, and training

Bup keeps the little stuff simple, so you can get back to the good stuff.

Calories

A daily calorie budget from your dog’s breed, age and weight. Tap a preset for the treats you reach for every day, or enter an exact number, and it counts down as you go, so everyone knows whether there’s room for one more tiny cheese cube.

1–3 presetscustom kcalmeals too

Walks & steps

Start a walk and Bup tracks the minutes, distance and steps, or imports one from Health. The daily target is based on your dog’s breed group, gently capped while puppy joints are growing, so “enough” is a number, not a shrug.

minutes & distanceweek chartimports from Health

Training

Skills arrive in a sensible order, in three-minute sessions, with a real clicker on your phone and Watch. Bup brings each one back for a quick refresher before it gets a little fuzzy.

spaced review~3 mintrophies
On your wrist

The clicker lives right where you need it.

Leash in one hand, treats in the other, phone lost in a coat pocket. The Watch app clicks, logs the treat, runs a training session, and shows what’s left today. No phone-unlocking acrobatics.

525kcal left Click 🔊
Over months, not days

A puppy weight with somewhere to go.

Pick a target once, and every treat is counted with it in mind. Bup suggests a starting number from published breed standards for your dog’s breed and sex, and tells you exactly which one.

14.3 lbtoday
18 lb6 mo
22 lbtarget

Show-ring standards are a starting point, never a verdict. Your vet gets the final word.

Peek inside

Have a swipe. You’ll find big buttons, calm guidance, and one very good dog.

Home screen: 525 kcal left today, 35 minutes walked, and everything fed so farHome 🐾
Walks screen: a week of walks against a 40-minute daily target, with the walk history belowWalks 🚶
A live walk in Central Park: the map follows the dog, with the walk timer and pause and stop buttons belowLive walk 🗺️
Train screen showing the next skill, one review due today, and two skills in progressTrain 🎓
A training session: the skill, a rep counter, grade buttons, and a clickerSession ⏱️
Trophies earned for mastered skillsTrophies 🏆

Also on your wrist

Real screens from the real app. Glance, train, and log a meal without fishing out your phone.

Apple Watch glance screen: a calorie ring around the dog's photo reading 45, with a click button and three treat-size presets belowGlance ⌚️
Apple Watch Train screen listing today's skill reviews: Charging the Marker due now, Sit due in 3 days, Leave It ready to addTrain 🎓
Apple Watch meal screen reading Feed Marlow, 1 of 2 meals fed, with a Log meal buttonMeals 🍖

Free for one dog, cheap for the rest

Everything you need for one dog costs nothing. Premium is for the second dog, the whole training program, and letting the rest of the house help.

Free

One dog, fully tracked.

  • One dog, no account, no time limit
  • Calories: every treat and meal, against a daily budget
  • Walks: minutes, distance, steps, and the week's chart
  • The opening skills, clicker and all
  • Apple Watch app, widgets, and it all works offline
Premium

The whole program, the whole house.

  • Every training skill, in order, with spaced refreshers
  • Every dog you have, not just the one
  • Share a dog so anyone who feeds or walks them can log it
$1.99a week
$4.99a month
$29.99a year

Every plan starts with a 7-day free trial. Cancel in Settings before it ends and you pay nothing.

The fine print, up front

A few important things to know before you download.

Not a vet 🩺

Bup offers general guidance from published standards, not a diagnosis or prescription. For health concerns, your vet is the expert.

Ideal ≠ healthy 📏

Breed standards come from the show ring. We use them as a helpful starting point, not a verdict on your dog.

Math stays home 🏠

Calories and weight are computed on your phone. Backup, sharing, and photo breed ID are opt-in features that use the network.

Nothing gets sold 🚫

No data sale, ever. Your dog’s dinner isn’t our business model.

Go get a treat.

Free on iPhone. Your dog is probably already waiting by the cupboard.

Trotting into the App Store shortly.